Pitbull becomes Florida’s Latest Travel Ambassador
Miami based rap artist Pitbull is partnering with Visit Florida to promote the state as an international tourism destination it was announced earlier today at the 2015 Florida Governor’s Conference.
Pitbull, whose real name is Armando Christian Perez, is Visit Florida’s newest ambassador. In order to who how serious he is, Pitbull has filmed his new video for his new single, “Sexy Beaches” in Florida. Pitbull’s videos have more than 6 billion online views and he has had No. 1 hits in more than 15 countries.
The rapper also has more than 100 million social media followers and he will use and feature Visit Florida’s #LoveFL hashtag on all his video screens at concerts around the world. The partnership will also see Pitbull promote Visit Florida during his New Year’s Eve concert in Miami that will be featured on Fox. He will also do a weeklong piece on the Elvis Duran and the Morning Show on iHeart Radio.
“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with true passion for the Sunshine State,” said Paul Phipps, chief marketing officer for Visit Florida. “Aligning our two brands not only allows us to have a Florida Ambassador who can tell the authentic story of the state’s diverse travel experiences but provides us a platform to reach a new generation of travelers through his global fan base.”
